Friday, 9 March 2012

Nothing's sacred

Earlier this week some honest Bookmakers saw fit to use the Uffington White Horse as an advertising prop in order to make a few quid. Big business had also used the Cerne Giant in the same way a few years ago.

Now I like a laugh as much as anybody and applaud creativity, but this is a step too far. This is a perversion of a national symbol. The bronze age hill figure has become a totem, a badge of identity on an ethno-national and certainly regional level. The horse is a living embodiment of our national, cultural and tribal heritage and I'm sure I'm not the only one who feels insulted by this act. The bookies are saying they didn't harm the monument and apparently are offering the National Trust (the Horse's custodians) a few quid presumably as a good will gesture. This isn't the point and the NT shouldn't take their money. You just don't deface a national icon for material gain.