A growing nostalgia has been with us in England since the Victorian era. Look at the enduring appeal of suburban mock-Tudor houses. The very fact that popular architecture (despite the ghastly modernist interregnum of the 60s and 70s!) and clothing often hark back to earlier styles implies a folkish yearning for identity and tribe. Revival is a product of an instinctive anti-global urge, a rearguard action in the national collective consciousness. It is a folkish phenomenon kick-started in the community, organic and from the bottom-up. Corporate interests only get involved when such activity crosses their radar.
May Day and it's invigoration in recent years, is one such example of English cultural revival. Newly revived, our task now is to cement and preserve it.